Social Collaboration

Are You Ready for Collaboration With Customers?

Are you ready? Collaboration online with customers is born of a developing discipline called Social Collaboration.  Social Collaboration is a new way of thinking for marketers, learning from collective wisdom, collaborating with consumers on ideas and improvements, and embracing the peer-to-peer interaction and information sharing inherent in Social Networking.

Transformative competitive advantage is possible only if marketers learn to to go beyond dialogue, beyond relationship with customers. Beyond Social Networking. It is only possible when marketers trust customers enough to make them their confidants, their Collaborators.

Howard Rheingold: Way-new collaboration

Clay Shirky: Institutions vs. collaboration

Charles Leadbeater: The rise of the amateur professional