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Why c8mr? A revolution is underway, started by technology, but fought by people. A marketing revolution where consumers have embraced the digital realm of Web2.0. It's called Social Networking and it's changing the rules; the world of marketing is being reinvented.

So many customers are joining Social Networking Communities that it now makes sense for marketers to take part in those communities as well.

Marketers are following consumers into Social Networking. But online, the rules of marketing are different.

Social Networking means that we have to market to communities of people on the Web. Not to individuals; not to mass markets.

And customers in Social Network Communities don't want to be “sold” anything, either. So our marketing strategies all change to adapt to this revolutionary new environment.

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